REQUEST FOR PROPOSALS FOR Adult Student Recruitment
(Download copy of RFP here)
Proposal No. UCCC 0317/1
Request for Proposals
Architect and Design Services
Since 1961, SUNY Ulster has pursued a mission of providing affordable, accessible
higher education to the residents of Ulster County for professional and personal growth.
Residents include not only those who have recently graduated from high school, but
also lifelong learners who are striving to expand their knowledge and build skills
to enter the job market and/or expand their career opportunities. Lifelong learners,
or adult students, are typically those students older than 24 years of age, but are
not defined by age alone. They have multiple responsibilities centered around career,
family, and volunteer responsibilities. As such, higher education opportunities are
designed to be conveniently scheduled and located and provide support services to
contribute to their success. SUNY Ulster is designing academic programming and scheduling,
coupled with the requisite support services, to help Ulster County’s adults earn the
higher education credentials they need to begin or advance in their chosen careers.
This request for proposal is a call for a communications and outreach strategy to
inform and engage the target market in SUNY Ulster’s adult student programming.
The campaign is to be launched on or about May 15, 2017 for enrollment in classes
beginning August 28, 2017.
The College’s schedule of events for this Request for Proposals is shown below:
March 6, 2017: Release of Request for Proposals
Week of April 10, 2017: Presentations by Finalists
March 31, 2017: Proposals due
April 14, 2017: Award Determination
All inquiries of both a general and a technical nature should be directed to:
Coordinator of Marketing & Media Community Relations
Proposals from firms must include:
- Information as to the firm's background and experience with SUNY community
colleges, other colleges and universities. SUNY Ulster reserves
the right to contact these organizations for reference
- Information as to the size and organizational structure of the firm.
- The location of the main office.
- The proposals project cost.
- An anticipated timeframe within which you expect to conduct the project to meet our
- List of the team members
- TERMS AND CONDITIONS
Proposal terms and conditions are:
- All statements contained in this Request for Proposals are made for the purpose of
obtaining proposals based on comparable requirements. The final contract will be
drawn by SUNY Ulster and may or may not include all the representations included
in the Request for Proposals.
- The successful firm shall take out and maintain such public liability and property
damage, vehicle, special hazard and workers’ compensation insurance to protect the
College from claims for all damage, loss or injury to persons and property which
may arise, or be incurred, in or during the conduct of progress of all work without
regard to whether the successful firm, his/her agent or employees have
been negligent. Minimum required limits are listed herein. Successful firm shall
provide SUNY Ulster with evidence of this insurance before it is permitted to work.
- SUBMISSION OF PROPOSALS
All replies to this RFP should be returned to:
Att: Stephen Gallart
491 Cottekill Road
Stone Ridge, NY 12484
Proposals may be mailed or hand delivered, but must be received no later than 4:00
pm on March 31, 2017. Each Firm is responsible for the timely delivery of its Proposal.
Reliance upon mail or other carriers is at the Firm’s own risk. Proposals received
after the due date and time will not be considered.
Responses to this RFP must be submitted in triplicate.
Failure to respond to all points may be grounds for rejection. SUNY Ulster reserves
the right to request additional information as needed.
- SCOPE OF SERVICES
- Develop a scalable strategy and graphics for adult student recruitment to be implemented
in-house using a combination of social media, print, and digital media that relate
to and complement SUNY Ulster’s established identity protocols
- Develop a coordinated marketing strategy to promote programs specifically designed
for adult learners.
- Originate and develop creative promotion concepts across a media mix appropriate to
- Evolving array of Associate degrees, SUNY Certificates and credentials in practical
growth fields, starting with Business.
- Program taught at times convenient for adult students – evenings, weekends, and online
and online. In person classes taught at the Kingston Cnter of SUNY Ulster. Selected
classes are in accelerated formats.
- Backed by support services for student success – one stop service and advising
- Designed for adults returning to the classroom or entering the classroom for the first
time who anticipate a career change, need credentials for growth in their career,
have not had the chance to pursue own education until now and others who seek knowledge
and credentials in their field.
- Classes are conveniently located, at convenient times for working adults
- Accelerated format helps adults complete degree and certificate requirements quickly
- Blended format provides online work that can be done at times convenient for the student
along with face-to-face time for deeper discussion and questions.
- Financial aid and scholarships may be available
- Credit given for prior learning obtained through experience, once evaluated and approved
- One stop service and advising
- Adult learners seeking improved career prospects
- Adults who never started degree
- Adults who started a degree or credential, but never completed
- Adults wanting to change careers
- Adults who want a credential to leverage their experience or expand skillset
- Adults who want credential or/degree to set an example for their children
Concept, strategy, copy, and design for campaign to recruit adult students to an evolving
number of programs. Through focus groups and primary research, SUNY Ulster has information
pertinent to messaging.
- Experience in higher education, preferably in the adult student sector
- Proven track-record showing expertise and success in similar work
EVALUATION OF THE PROPOSALS
- Each proposal submitted will be reviewed and evaluated by a committee composed of
appropriate SUNY Ulster officials. Proposals will be judged according to the following
- Qualifications of the project team
- Firm’s ability to address the SUNY Ulster’s needs for the program
- The firms understanding of the scope and administration of the project
- Proposal Cost
- SUNY Ulster reserves the right to reject any or all proposals received. Non-acceptance
of a proposal shall mean that another proposal was deemed more advantageous to SUNY
Ulster, or that all proposals were rejected.
- Each respondent should include in its written proposal its best pricing offer as well
as all requirements, terms or conditions it may have, and should not assume that an
opportunity will exist to add such matters or modify their proposal after the proposal
has been submitted.
- SUNY Ulster personnel will evaluate all proposals properly submitted in response to
- SUNY Ulster reserves the right in awarding a contract to consider the qualifications
of the firms, as well as the amounts of the various proposals. The contract may not
necessarily be awarded to the firm which proposes the lowest pricing offer. SUNY
Ulster reserves the right to accept or reject any and all proposals and to waive any
irregularities or informalities and to award the contract in the best interest of