Own It! Entrepreneurial Women's Conference

Event Schedule

OWN IT! Logo

2020 Conference Schedule

SUNY Ulster College Lounge  Stone Ridge, NY


8:30am – 9:10am  Registration, Breakfast, and Networking

Dining Hall, Vanderlyn Hall 

9:10am -9:20am Welcome by Mindy Kole,

Darlene Pfeiffer, KFC and Darlene L. Pfeiffer Center for Entrepreneurial Studies, Quimby Theatre, Vanderlyn Hall 

 9:20am – 10:20am  Keynote Address: Natalie Zfat,

Carly-Ann Fergus, The Transformative Power of Innovation and Entrepreneurship Quimby Theatre, Vanderlyn Hall


10:30am – 11:30am Breakout Session # 1 (choose 1 workshop to attend)


  • Pathway to Entrepreneurship – Cynthia Marsh Croll, WEDC, Hasbrouck 201
  • Friend or Foe? The True Nature of Numbers Revealed – Myriam Bouchard, SBDC, Hasbrouck 203
  • 5 Ways to Keep Engaged Employees – Carol Heady, Learning and Performance Solutions, CollegeLounge-Vanderlyn Hall
  • Finding Your Business Point of Differentiation – Susannah Devine, Devine Design, Hasbrouck 208
  • Cold Calling for the Terrified – Jennifer Hasan, Prospecting Works, Burroughs 120



11:45am – 12:45pm Breakout Session # 2 (choose 1 workshop to attend)


  • Achieving Financial IndependenceMichelle Rawl & Kari Dey, Primerica, Hasbrouck 203
  • Business Succession PlanningMichelle Ryder, Catania Mahon & Rider, Hasbrouck 208
  • Building Relationships with ROE and ROO – Melanie Richards, Increase Your Visibility, Hasbrouck 201
  • ADA (Americans with Disabilities Act) Compliance and the Internet – Niki Jones, Niki Jones Agency Inc., College Lounge-Vanderlyn Hall
  • Marketing to Hispanic Population – Geraldine Calvo, Burroughs 120

1:00pm – 2:00pm  Lunch & Networking! Dining Hall, Vanderlyn Hall

Hudson Valley Federal Credit Union (HVFCU) – Hudson Valley Women in Business (HVWIB)

2:15pm – 3:15pm Breakout Session # 3 (choose 1 workshop to attend)



  1. The 7 Things You Must Absolutely Have in Place to Run Your Business Successfully – Nicole Langlois & Julia Robbins, One Epic Place, Hasbrouck 208
  2. Life Balance is a Hoax – Donna Cornell, Donna Cornell Enterprises Hasbrouck 203
  3. Being More Effective on Social Media – Andrea Peele Roberts, Beauty for Ashes Salon, Burroughs 120
  4. Building Your Support Network – Karianna Haasch, Local Artisan Bakery, Hasbrouck 201
  5. Selling on Amazon – Peggy Daniels, Woodstock Chimes, College Lounge-Vanderlyn Hall 


3:30pm – 4:30pm  Breakout Session # 4 (choose 1 workshop to attend)

  • A Conversation with Darlene Pfeiffer, First Female KFC Franchise Owner in the US 
  • Moderator: Lauree Ostrofsky, Hudson Valley Women in Business, Quimby Theatre


4:40pm - 5:00pm  Thank you, Gift Bag Drawing & Wrap-up Coffee Break

         Quimby Theatre, Vanderlyn Hall






Upcoming Events